Redesign Conta Azul
Redesign do Site da Conta Azul com Figma e Prototipagem no Framer para Candidatura de Vaga.
Client
Estudo de Caso
Services
UI Design
Industry
Gestão Financeira
Duration
2 dias
My role
Research Benchmarking In-Depth Interview Project Management Usability Testing Visual Design Prototyping
Design Team
OVERVIEW
Specific
Reduce cats with recurring credit card charges by 20% over the next three months.
Measurable
Monitor if expenses by categories are following the aligned goals. Example, reduce expenses with subscriptions and ifood by 10%.
Achievable
Clear management and more analytical visualization of credit card expenses over periods.
Relevant
Goals aligned with your overall financial objectives. Example, if the main goal is to save for a trip, the goals related to credit card spending should support this purpose.
Temporal
Reduce non-essential monthly expenses by 15% by the end of next quarter.
Specific
Reduce cats with recurring credit card charges by 20% over the next three months.
Measurable
Monitor if expenses by categories are following the aligned goals. Example, reduce expenses with subscriptions and ifood by 10%.
Achievable
Clear management and more analytical visualization of credit card expenses over periods.
Relevant
Goals aligned with your overall financial objectives. Example, if the main goal is to save for a trip, the goals related to credit card spending should support this purpose.
Temporal
Reduce non-essential monthly expenses by 15% by the end of next quarter.
Specific
Reduce cats with recurring credit card charges by 20% over the next three months.
Measurable
Monitor if expenses by categories are following the aligned goals. Example, reduce expenses with subscriptions and ifood by 10%.
Achievable
Clear management and more analytical visualization of credit card expenses over periods.
Relevant
Goals aligned with your overall financial objectives. Example, if the main goal is to save for a trip, the goals related to credit card spending should support this purpose.
Temporal
Reduce non-essential monthly expenses by 15% by the end of next quarter.
Specific
Reduce cats with recurring credit card charges by 20% over the next three months.
Measurable
Monitor if expenses by categories are following the aligned goals. Example, reduce expenses with subscriptions and ifood by 10%.
Achievable
Clear management and more analytical visualization of credit card expenses over periods.
Relevant
Goals aligned with your overall financial objectives. Example, if the main goal is to save for a trip, the goals related to credit card spending should support this purpose.
Temporal
Reduce non-essential monthly expenses by 15% by the end of next quarter.
RESEARCH
What are the main pains of users in managing credit card expenses?
What is the current user satisfaction assessment in relation to the existing tools for credit card management?
What are the specific challenges faced during the process of financial monitoring and control?
What are the suggestions and expectations of users for possible improvements?
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
HOW WILL THESE GOALS BE ACHIEVED?
BUSINESS
INFORMATION ARCHITECTURE
WORKFLOW
PENCIL BEFORE PIXELS
PROCESS
I believe that technology can be used to humanize interactions, I strive to create solutions that not only impress, but also leave an indelible mark.
SCULPTING PIXELS INTO A MASTERPIECES. 2024 LETÍCIA MATOS ©
FULL