Definition of KPIs

To find effective solutions, it is essential to deeply understand the problem at hand. For this purpose, I chose to adopt the Design Thinking 101 approach from NN/g. Initially, focusing my efforts on secondary research to understand the demographics of users seeking to adopt healthy eating habits and understand their current behaviors in order to then delineate the indicators or quantitative values that can be measured, compared, and tracked, in order to expose the performance of processes and work in business strategies

Client

Budget Buddy

Services

Fintech

Industry

Case Study

Duration

My role

Research Benchmarking In-Depth Interview Project Management Usability Testing Visual Design Prototyping

Design Team

OVERVIEW

Following the SMART methodology, an acronym that highlights the importance of specific, measurable, achievable, relevant, and time-bound objectives, focusing on reducing average user delinquency and impulsive spending, providing them with the ability to manage and control their credit card finances in one place.

Specific
Reduce cats with recurring credit card charges by 20% over the next three months.
Measurable
Monitor if expenses by categories are following the aligned goals. Example, reduce expenses with subscriptions and ifood by 10%.
Achievable
Clear management and more analytical visualization of credit card expenses over periods.
Relevant
Goals aligned with your overall financial objectives. Example, if the main goal is to save for a trip, the goals related to credit card spending should support this purpose.
Temporal
Reduce non-essential monthly expenses by 15% by the end of next quarter.
Specific
Reduce cats with recurring credit card charges by 20% over the next three months.
Measurable
Monitor if expenses by categories are following the aligned goals. Example, reduce expenses with subscriptions and ifood by 10%.
Achievable
Clear management and more analytical visualization of credit card expenses over periods.
Relevant
Goals aligned with your overall financial objectives. Example, if the main goal is to save for a trip, the goals related to credit card spending should support this purpose.
Temporal
Reduce non-essential monthly expenses by 15% by the end of next quarter.
Specific
Reduce cats with recurring credit card charges by 20% over the next three months.
Measurable
Monitor if expenses by categories are following the aligned goals. Example, reduce expenses with subscriptions and ifood by 10%.
Achievable
Clear management and more analytical visualization of credit card expenses over periods.
Relevant
Goals aligned with your overall financial objectives. Example, if the main goal is to save for a trip, the goals related to credit card spending should support this purpose.
Temporal
Reduce non-essential monthly expenses by 15% by the end of next quarter.
Specific
Reduce cats with recurring credit card charges by 20% over the next three months.
Measurable
Monitor if expenses by categories are following the aligned goals. Example, reduce expenses with subscriptions and ifood by 10%.
Achievable
Clear management and more analytical visualization of credit card expenses over periods.
Relevant
Goals aligned with your overall financial objectives. Example, if the main goal is to save for a trip, the goals related to credit card spending should support this purpose.
Temporal
Reduce non-essential monthly expenses by 15% by the end of next quarter.

RESEARCH

What are the main pains of users in managing credit card expenses?

What is the current user satisfaction assessment in relation to the existing tools for credit card management?

What are the specific challenges faced during the process of financial monitoring and control?

What are the suggestions and expectations of users for possible improvements?

WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:
WORKSHOP LEAN BUSINESS CANVAS
Acting as a facilitator in the team, we organized the workshop grouping our major insights. That being said, based on the analysis of data collection and market positioning, through the impact x effort matrix, prioritizing the following insight:

HOW WILL THESE GOALS BE ACHIEVED?

BUSINESS

From this, hypotheses were raised to be validated through qualitative and quantitative research. In the current stage, using the CSD Matrix to identify the certainties, assumptions, and doubts that were reached after considering the strategy regarding our business. Currently, banking institutions do not provide efficient tools for managing credit card expenses. This forces users to seek alternatives to organize themselves, often resorting to less effective manual methods or, in some cases, neglecting to organize their expenses. Many users have more than one credit card, motivated by different reasons, such as: a. Seeking greater access to credit; b. Having additional options for emergency situations; c. Taking advantage of various benefits offered by each card. The lack of transparency in credit card statements, regarding the location where the user made the purchase, significantly complicates financial planning, making this process more challenging for consumers.

INFORMATION ARCHITECTURE

WORKFLOW

PENCIL BEFORE PIXELS

PROCESS

Definition of KPIs

LETTOS

I believe that technology can be used to humanize interactions, I strive to create solutions that not only impress, but also leave an indelible mark.